In the heart of a bustling little town, nestled between the rolling hills and charming storefronts, WATMA was started by a single-mother (Ms Chabata-Mawere). For years, WATMA had been a haven for many locals and city visitors offering all kinds of convenient items from bread, milk, sugar, peanut butter, fried nuts and many others. The aim was for the single-mother to fend for her four children through middle and high school. But as fate would have it, a devastating economic meltdown hit not only the town but the country at large leaving the single-mother penniless and WATMA becoming a sinking business in the late 2000s.

Ms Chabata-Mawere was a dedicated and very hard working single-mother, pouring her heart and soul into the business, and it was also where her young son, Dr Tatenda Chabata, had grown up. When the economic crisis struck, the single-mother faced a difficult choice and that was to close WATMA after operating the business for over 12 years, though she tried to fight on, the odds were stacked against her.